A. Introduction

The Marketing Manager works directly under and in conjunction with the Vice-President of Sales. The Marketing Manager acts as an additional "set of ears" for the VPoS, helping him get more information when needed.

When the typical meeting begins, the Marketing Manager will help the VPoS by checking in the sales results from the previous week, either working (a) with the Sales Log or (b) with the Sales Master Record. As indicated in the Sales Manager's book, the results from these two should "tally." At some later point in the meeting, particularly towards the middle, the Marketing Manager will report on his research findings (if any). At the end of the meeting, he will help the VPoS update his records.

Real companies undertake market research. In the K-Business model, this research can take two forms. First, the MM can research the salability of a product. Second, he can research a marketing strategy for an existing product.

Salability research typically involves taking some sample version of a product and testing whether folks will buy it and at what price. Often, the Marketing Manager will go to some public place with these samples and show them off.

Remember that if selling at the school, the MM MUST obtain the principal's approval.

E. Checking out a Marketing Strategy

A marketing manager may want to research some particular strategy that will sell the product. For example, this might involve renting a space for a Mall Sale, buying a website, putting out an advertisement, etc.. In this case, the research involves trying to find the price. The marketing manager's research helps make the decision.

Few of the new corporate code changes directly effect the MM. However, K-Business will more emphasis profitable research. In the past many MMs did very little that actually led to more sales. For example, a website, even if free, does not justify the MM's time if it does not result in more sales.

The Market Research Director gives the results of the projects assigned by the VP of Sales. It looks pretty self-explanatory. Here the MM records his research into selling strategies. If the MM only completes one record, he should probably complete this one.

This sheet figures out how much a given piece of marking will effect the cost of a given item. If an item does effect the cost, the Marketing Cost Sheet can figure to what extent it will effect. This would be of particular interest not only to the VPoS but also to the company president and the VPoM.

The Marketing Cost Sheet can provide vital information. For example, if a firm contemplates a 20KD promotional program, the MM needs to show the VpoS and the CEO the effect of such a move on profitability.

A. Monthly Report

The Marketing Manager will not normally report at the Monthly Board Meeting unless requested to do so by the VPoS. More often, the VPoS will include any information procedures, etc.. as part of his own report.